Launching a new token is a very complex process. As much as it comes with lots of opportunities, there are also unavoidable pitfalls that could come in if the token listing process is done haphazardly. Thus, it is one of the key aspects of crypto token marketing that every founder needs to take seriously as it is directly proportional to the success of the project as a whole.
Token listings on reputable exchanges like Binance, Coinbase, and others are a major milestone for any cryptocurrency project. Many projects have their turning points when announcements are made that their token will be listed on those tier 1 exchanges. For tokens that have lower FDV and might not have enough volume to make it to these tier 1 cryptocurrency exchanges, there is still a way to go about it.
A successful token listing will greatly boost your project’s visibility and increase the value of the project generally. So regardless of your volume or FDV, these tips we’ve provided will help you navigate this complex process of token listing and increase your chances of joining the list of new token listings.
Community Building and Education
The importance of a community cannot be underestimated. Many of the projects that successfully got listed on Binance, Bybit, Coinbase, and the likes, got there because they had good community support which would invariably translate to healthy trading volume.
A strong and engaged community will positively influence your value proposition. So it is important to invest in building your community and educating them. This way, they’ll be able to promote visibility for your project and aid long term success. Whether you are aiming for Binance token listings, Coinbase token listings, or even Solana token listings, depending on the chain you are building on, pay extra attention to building a strong community and educating them as well.
Tokenomics Optimization
The economic model of your token is also very important for a successful listing. It might be very tempting to overprice and get significant engagement on the first day of listing. However, the focus should be to ensure that tokenomics is sustainable in the long run.
Another important thing to do ensure that the tokenomics model being used aligns perfectly with the evolving goals of your project and fitting to the ever fluctuating crypto market conditions.One way to do this to add a layer of utility to your token in order to ensure that the demand for your token goes above ordinary speculation. This way, you’ll have what it takes to remain relevant over time as well as attract the high tier exchanges.
Multiplatform Exchange Listing
Securing Decentralized exchanges (DEX) listings and Centralized exchanges (CEX) Listings is very much possible, contrary to popular beliefs. It is a strategic move that can be done when you utilize the right crypto listing agency.
With DEX, there is more accessibility for your token. The CEX helps you to provide a familiar trading environment for your community. With a multiplatform exchange listing, you increase the reach of your project and improve the legitimacy of your project.
Effective Token Marketing
In order to achieve successful token listing, you need to set up a robust marketing strategy. To do this, you need to first set clear goals on what you want to achieve. Your marketing goals should be one that would drive awareness, attract investors, and boost user adoption.
Most founders prefer to get a crypto marketing agency that will cover all of these. This way, they have time to focus more on development. With such an agency, everything from placing the project in the eyes of the target audience, understanding how best to bring key investors and actually bringing them in, amongst others is taken care of. When all of these are covered, it becomes even easier to attain the position of one of the top token listings today.
Accurate Documentation
This is one of the most important things you need to put together. There are certain documentations that the exchanges would request from you. It could include whitepapers, legal audits, financial audits, etc.
The Exchanges will look through all of these documents before listing can begin. So it is important that you ensure that all of these details and others that could come up later are accurate and ready to be provided.
Reputable Market Makers
As much as you want to get your listing right, the market makers you employ also have a part to play in the success of your token. Market makers help in providing liquidity and managing volatility especially after the Token Generation Event (TGE). This is why it is paramount to make use of experienced and reputable market makers to help your holders have smooth trading experience.
There are different types of market makers: Designated Market Makers (DMMs), Principal Market Makers (PMMs), and Self-Service Market Makers (SSMMs).] Each comes with its advantages and disadvantages, so it’s important to choose the right one that matches with the goals of your project. All you need is a market development strategy that will help you in making this choice.
Regulatory Requirements
Another key thing to check is compliance with regulations. Consult with legal experts to ensure that you are not breaking any laws by operating in the jurisdiction you are interested in. This way, you’ll have everything about legal risks taken care of before it even arises.
Leverage Token Listing Services
One way to fasten the token listing process is to get professional assistance. Crypto listing services are very crucial and when it comes to making the process fast and easy, SwiftZoneListings has got you covered.
With services like general consulting, A-Z marketing, PR, listing roadmap to access over 50+ exchanges, you’ve got a brand that will make your voice heard by your target audience. Thanks to over 3+ years of experience and establishing numerous connections in the crypto space, you will be able to focus on other activities while every other thing is done for you. Fast-track token listing on Dextools, CoinMarketCap, CoinGecko, DeFiLlama, etc. is possible with SwiftZoneListings.
Conclusion
Launching and listing a token doesn’t have to be a Herculean task. It requires planning, and ongoing adaptation. However, by adhering to the principles above and seeking guidance from experts, it becomes easier to navigate the complex Web3 landscape and increase the chances of successful token listing.
SwiftZoneListings, with its extensive experience of over 3 years in helping projects make informed decisions and avoiding costly mistakes that come during the listing process is well-equipped to provide advisory, audit, listing, PR, market making, and development services.
